What Is AI SEO? Through the Eyes of a Leading Online Growth Consultant
AI SEO (Artificial Intelligence Search Engine Optimization) “ In simple terms, AI SEO refers to the art of ranking for AI-generated answers. In the digital marketing domain, this goes by many names. Some call it GEO ( Generative Engine Optimization ), ASO ( AI Search Optimization ), CSO ( Conversational Search Optimization), and even LLMO ( Large Language Model Optimization ).
But why does this even matter to your business? Over the years, AI has redefined every industry that exists today, and the online search industry is at the top of the list. More and more search engines increasingly rely on intelligent machine learning algorithms and LLMs to provide instant, value-rich, and personalized answers for your queries.
The year 2025 is a major year for the search domain. Leading LLM companies entered the browsing market by introducing fully AI-powered browsers like Perplexity’s Comet and OpenAI’s Atlas.
This signals us one thing: AI is on the verge of revolutionizing how your audience discovers your brand, and this is just the beginning.”
Understand search intent and user behavior
Create content that aligns with Google's AI algorithms like RankBrain, BERT, and Gemini
Optimize pages for semantic search and entity-based ranking